The UK’s carbon market is many things: Some say it offers huge potential to create multifunctional landscapes that sequester carbon, still produce food, and offer vital income streams to farmers and land managers. Others say it’s the ‘Wild West’, with unscrupulous companies, dodgy measuring tools, and the potential for land grabs and reduced food production. Which is it, if any, of these? And what really is the potential to use the UK’s farmland to sequester carbon? As a farmer, what are the challenges and opportunities of selling carbon? What’s the experience of those who’ve done it?