Awarded: £4,500

Twisted Orange will run visual focus groups (VFGs) with secondary school pupils to better understand how school meal choices can be promoted to encourage increased uptake of more sustainable food items. The project will be targeting school children aged between 11-16 as the ‘consumer’ – a demographic that continues to eat too much saturated fat and sugar and not enough fruit and vegetables. The project findings will inform menu development as well as the use of visual communications to ‘nudge’ consumer/pupil behavioural change.